PricewaterhouseCoopers recently surveyed approximately 3000 banking customers in nine different markets to understand customers’ needs, attitudes and behaviours to digital media.
The result is summarized in the The new digital tipping point report which explores the opportunities that exist for banks.
Key findings:
- Customer relationship primacy is the new source of value in banking
- Digital is crucial in addressing changing customer behaviour
- Customers value new digital offerings
- New digital entrants are disrupting the banking eco-system
- The battle for customer relationship primacy among banks has begun.
For further information visit PwC’s website.
[Thanks to Michiel van Selm for sharing this info on Bank 2.0 Group on Linkedin.]